I'll be honest.. a month ago I had never head the word Maverick used.. well except when discussing basketball and lord knows that team is rarely discussed outside of Dallas. Now it seems like the word, whether used as a noun, adjective, or verb is a part of everyday vernacular.
McCain, Palin, and the GOP have done an amazing job of steering voters away from the issues to focus on their own Maverickness. I don't know about you but I am happy to know that ever every day Joe Six Packs can be Mavericks.
I bet marketing professors and practitioners alike are hard thinking about this Maverick nonsense and gay marriage. We're all so busy trying to figure out what a Maverick is that we're no longer discussing those less important issues like our failing economy, the housing market, war, racism, and overall lack.
McCain/Palin's Marketing team really earned their bonuses this month.